A full strategy for fashionwide_london and Wellingtons Solicitors — what I see, what I'd build, and why each piece will actually bring in clients.
Your mum's studio has three distinct income streams that need to work together. The goal: one professional site that converts each audience differently — and an Instagram that drives real traffic to it from day one.
Need to see portfolio, credentials and pricing before they commission anything
Want to understand what's included in a studio session and how to book easily
Want clear photos, sizes, prices — and a simple, trusted checkout
Strong first impression, credibility, clear paths for each visitor type
Pattern cutting, sampling, small production with clear pricing
Studio sessions for students, auto-confirmation by email or WhatsApp
Clothing with photos, sizes, Stripe card payment
Why this matters: pattern cutting is one of the most visual niches in fashion. Before/after sketches, student session footage, finished garment reels — the content practically makes itself. Most studios don't show their process online at all. That's the gap.
Three content types for @fashionwide_london: process videos showing how a pattern comes to life, student showcase posts (before sketch, after collection), and product posts for the shop. Link-in-bio goes straight to the site. 3 posts per week is enough to build a real following within 60 days. I give you caption templates and a 30-day calendar — ready to post without thinking.
The existing site works but doesn't convert. Most law firms ignore social media and SEO entirely — that's a real competitive advantage waiting to be taken. A modern site, consistent content, and local search visibility will bring in enquiries every week.
Clean layout, clear practice areas, professional feel throughout
Client reviews, team bios, accreditations and years of experience
Contact form, free consultation CTA, WhatsApp button on every page
Most legal searches happen on phones, site must work perfectly
The opportunity: solicitors almost never do social media well — which means the bar is low to stand out. Instagram for local community trust (team, office, real people behind the firm). LinkedIn for B2B referrals and professional network. Facebook if there's an older client base.
Content that actually works for law firms: short "did you know?" legal tip videos (30 seconds, no jargon), myth-busting posts ("You don't need a solicitor for X — TRUE or FALSE?"), team personality posts, and local community involvement. Delivered with a 30-day content calendar, caption templates, hashtag sets, and profile optimisation. 3 posts per week — consistent, professional, human.
Google My Business full optimisation (photos, categories, service areas, Q&A) · Meta titles and descriptions on every page · Local business schema markup so Google shows your firm in map results · Keyword-optimised practice area pages. This alone can put Wellingtons on page 1 for local searches like "solicitors in [area]" — most competitors don't bother with this.
Projects run independently — start one, then the other. Or both together for fastest results.